SME
Five global tournaments named the “Public Investment Fund International Series” as part of the fund’s commitment to supporting women’s sports
The five tournaments will feature a total prize pool of $13 million, making them among the highest after the majors, enhancing competitive opportunities for female professional golfers.
Riyadh, Seoul, May 8, 2025: The Public Investment Fund (PIF) and Golf Saudi today announced the appointment of PIF as the title partner for a new global series of tournaments bearing its name, featuring five Ladies European Tour (LET) tournaments. This step aligns with PIF’s commitment to contributing to the development of women’s golf.
The new series, named the “Public Investment Fund International Series,” will include five tournaments held around the world during 2025, adopting a new format that includes individual and team competitions.
The “Public Investment Fund Saudi Ladies International” has also been added to the 2025 series, further strengthening the series’ position on the European Tour (LET) calendar and the major women’s golf events.
The Public Investment Fund Saudi Women’s International offers prize money of up to $5 million, while the prize money for the other four tournaments amounts to $2 million each, making them among the highest in women’s golf. The five tournaments in the PIF World Series include:
• PIF Saudi Ladies International: Riyadh Golf Club, Riyadh, Saudi Arabia (February 12–15, 2025)
• Aramco Korea Championship: New Korea Country Club, Seoul, South Korea (May 9–11, 2025)
• PIF London Championship: Centurion Golf Club, London, United Kingdom (August 8–10, 2025)
• Aramco Houston Championship: Houston, USA (September 5–7, 2025)
• Aramco Shenzhen Championship: Mission Hills, Shenzhen, China (November 6–8, 2025)
The new partnership strengthens PIF’s position as a leading supporter of women’s sports, through its contributions to addressing the challenges facing the global growth of sports. Alanoud Al-Thunayan, Director of Sponsorships and Events at the Public Investment Fund, said: “The Public Investment Fund continues to be a key driver of women’s sports growth, committed to achieving long-term positive transformation by inspiring and empowering women’s sports at all levels. Expanding our partnership with Golf Saudi as a headline sponsor of this new global series underscores the Fund’s role in empowering and advancing women’s golf and achieving positive growth for the sport globally.”
Noah Alireza, CEO of Golf Saudi, said: “We are very pleased with this inspiring partnership with the Public Investment Fund, which aims to develop women’s sports in the Kingdom and globally. We have witnessed a significant growth in interest in golf locally during the hosting of international tournaments, with more than 6,000 people registering for the free golf coaching program (Go Golf). Through this new partnership, we hope to continue this growth by linking the Kingdom’s commitment to women’s golf with the global momentum the sport is receiving.” Alexandra Armas, CEO of the Ladies European Tour, said: “This new series is highly valued by all Tour members and is considered one of the premier competitions in women’s golf. The new partnership with PIF will further enhance the level of competition and commitment to women’s golf and ensure our players have the best opportunities to develop and succeed on the international stage.” Charley Hull, English golfer and Golf Saudi ambassador, said: “The PIF partnership with the Ladies European Tour is transforming the landscape of women’s professional golf, providing more athletes with unprecedented opportunities to compete for life-changing prizes. This commitment promotes professionalism and sustainability in golf and empowers a new generation of competitors.”
