SME
The Professional Fighters League (PFL), the organizer of the fastest-growing and most innovative sports league in the world, announced the signing of a long-term agreement with “Leuron”, to become the official education and development partner of the Professional Fighting League in the Middle East and North Africa region.
“Leuron”, the leading company in the field of corporate training and educational technology in Europe, the Middle East and Africa, provides comprehensive solutions for learning and development, through analyzing training needs, developing and evaluating competencies, and holding courses, sessions and training programs supervised by specialists, where more than 30,000 skills specialists work. Modern science helps customers enhance competitiveness, develop their skills, and help build their future.
Through this partnership, “Leuron” aims to help PFL fighters by providing the best high-quality training and development solutions provided by international experts to prepare integrated and qualified athletes within the association. It will also provide specialized programs, starting from leadership training, to developing specialized skills, to suit The needs of PFL fighters. Together, the Professional Fighters League and Leoron aim to build a prosperous future for fighters in their sporting and professional lives.
In this context, Jerome Mazet, General Director of the Professional Fighters League in the Middle East and North Africa, said: “The partnership with “Leuron” will change the rules of the game, as fighters train seriously physically, but the aspect of practical life outside the cage of the professional fighters’ league is often neglected. “And access to Leoron’s leadership expertise and personal training programs will prepare them for success outside of sport.”
As for Arben Gosuvi, CEO of Leoron, he said: “We are excited to join forces with the PFL Middle East and North Africa, and this partnership is about more than just supporting sports, it is about inspiring individuals to “fight for their future” through… Embracing new skills and opportunities, we want to empower people to grow their skills and nurture their careers with the same strength as mixed martial arts athletes.”
The Professional Fighters League in the Middle East and North Africa region is a season consisting of four events that includes the best fighters in the region, in a pioneering initiative with Sarj Sports Investments Company “SURJ”. The second event of the season is scheduled to be held in Riyadh on July 12.
The PFL is the only organization in the world of mixed martial arts with a sports season system, where fighters compete in a regular season, playoffs, and tournament every year.
The combined roster of the PFL and Bellator has 30% of its fighters independently ranked globally in the top 25 in their weight class, the same percentage as the UFC.
The Professional Fighters League (PFL) has an expanded global vision for this sport, and is building a “Champions League of MMA” with the Professional Fighters League in Europe (PFL Europe) and the Professional Fighters League (PFL Middle East and North Africa). More international leagues are under development.
The PFL is at the forefront of technology and innovation, with its PFL SmartCage software, which enhances fight analytics, real-time betting, AI scoring and a next-generation viewing experience.
The PFL is shown in prime time on ESPN/ESPN+ in the United States, and is broadcast in 150 countries with 20 premium media distribution partners.
About Leoron
Leoron is the leading enterprise training and education technology company in the EMEA region, with the most comprehensive learning and development solutions across all strategic corporate functions.
Through instructor-led sessions and in-house training, Liuron’s expert trainers annually deliver more than 1,200 training programs, while more than 30,000 professionals are equipped with the latest learning techniques and cutting-edge technology solutions across the EMEA region. A wide range of services, including training needs analysis, competency development and assessment, and tailored e-learning solutions that meet the needs of specific industries and knowledge areas.
Professional Fighting League
It is a global force in mixed martial arts and the fastest growing sports league in the world.
The Professional Fighting League includes five live fighting series offering content year-round: the NBA Season, the NBA Pay-Per-View matches, the NBA Challenge Series, the NBA International Leagues, and Bellator. The NBA was founded in 2018 with the support of investors. Major players such as SRJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and many other NBA, MLB, NHL and MLS team owners. Mixed martial arts is the boom sport of the decade with 650 million fans worldwide, the youngest audience by age group, and truly global revenue streams.
About Sarj Sports Investment
It is a sports investment company based in the Middle East and North Africa, working to develop global sports through game-changing investments and innovations. It made its first investment in the Professional Fighters League in 2023, which helped attract the best players and talent in combat sports to the region. This investment saw the launch of a new regional league, the PFL League for the Middle East and North Africa, paving the way for regional talent to reach the top. . Its mission and long-term vision is to strengthen the global sports ecosystem through impactful investments, creating new opportunities for fans and athletes alike.
