PRIVATE AND EXCLUSIVE / SME
In a melody of heart-wrenching and never-ending adoration, the era of SUVs continues in full force as SUVs capture a larger share of the market year after year.
In 2021, they represented 46% of cars in Europe, an increase of 5% from the previous year. Six years after the launch of SEAT’s first SUV, the brand’s sales exceeded one million units of its three SUV models, the Arona, Attica and Tarraco.
Last year, the SUV lineup accounted for 49% of the brand’s global sales, with a total of 192,100 units. Design, versatility and sporty driving play a key role among the reasons for its appeal and popularity.
The 1 millionth SUV has been the Seat Arona, which has been produced at the Martorell plant since its launch in 2017, and has become Seat’s most urban SUV, with sales of 481,585 units globally. This was the The first time an SUV has led the market, the model is also one of the best-selling cars in Spain in 2021, with nearly 98,000 units sold in Spain since its debut.
power and fluidity
The Arona follows the powerful Seat Ateca, the first SUV in the history of the brand, with sales of 435,443 units to date.
Its elegant lines and sporty personality give it a solid identity and heart-warming charm, as the 4Drive version is; One of the best-selling cars on the German market, with actual sales totaling more than 108,000 units.
The Seat Tarraco, which was launched in 2018, has sold 88,820 units worldwide so far. It is the first model the company named by a popular vote of more than 140,000 people. In addition to its sleek, streamlined design, the Tarraco boasts a class-leading comfortable interior, with seven seats and a boot capacity of 1,775 liters when the seats are folded.
It also has amazing aerodynamics when passing corners despite the height of the chassis, as is the case with the Ateca, with sales of 29,000 units in Germany.
