Special-Basma Al-Sharif-Wael Al-Monji / SME
In exclusive statements by Professor Muhammad Qassem, founder of the International Club for Sports Media, during the sessions of the forum, which were held on the land of Kinana, that the International Sports Media Forum was held under the slogan “We write a new history”, during which he stressed that we are looking for the realization of the dream of achievement, and the realization of the dream, with what the words bear. From persistence and a challenge to self-realization, he pointed out that the fifth forum is the strongest forum in terms of increasing the number of participants, and training courses for the development of sports media through artificial intelligence and digitization, means of communication and podcasts.
Muhammad Qassem also thanked Dr. Ashraf Sobhi, Minister of Youth and Sports, and the journalist Ahmed Schubert, for providing all aspects of cooperation for the success of the fifth meeting of the Fifth International Sports Media Club, describing that we are on the land of Kinana, so success is our ally, but rather excellence in the fifth edition of the forum.
It is worth noting that the forum included a large number of participants representing all Arab countries, and the conference activities also included a number of explanatory sessions, through lectures on digital transformation and artificial intelligence.
The second day of the activities of the fifth meeting of the International Club for Sports Media witnessed the participants’ interaction with the lectures, in order to reach an increase in follow-up through social media, the publishing mechanism and the appropriate timing for sports topics, in which the media lecture, Jihad Mahmoud Orabi, showed the importance of social media and the financial benefit derived from it and which he uses. “4.89” billion users around the world, at an average of an hour and fifty minutes per person per day, and India topped the list of users globally and the UAE in the Arab world, while the age group “24-34” was the most used for means of communication and with a large majority of males, and it also indicated that video is considered the most accessible to users on The account of the image that comes second, followed by the written report, and stressed that the information must be easy, smooth, and clear, and the title is shocking. holidays.
She noted that users focus on people more than channels, which requires presenters to have credibility of news, analysis, and listen to the opinion of followers as feedback, which provides the desired return by spreading and achieving financial profit, and stressed that Facebook relies on light and comfortable content, while tension focuses on the seriousness of subtraction and abbreviation. .
The podcast and its importance come through a session followed by the participants with passion. The lecturer, Ali Othman, presented a lecture titled “What is the podcast and what is its importance in digital media”, where he explained that through podcasts it is possible to reach hundreds of millions with a click, and he indicated that the number of people who own a phone Cellular has reached “92%” in the countries of the Middle East, of whom “73%” own the net, and that the Egyptian podcast market is financially “239” million dollars, and he indicated that the podcast is uploaded to all means of communication, and that the podcast provides real numbers about the broadcast .
On the sidelines of the conference and in the closing session, which was titled “Models and Experiences of Participants in Modern Media”, where the Egyptian journalist Wael Al-Munji, the colleague Gamal Al-Sayed from Egypt, the journalist Mustafa Khalfawi from Algeria, and Abdel Hamid Al-Adassi from Jordan spoke at the beginning, and the experiments concluded with the experience of the Palestinian in the channel Keffiyeh Yahya Samir al-Nuri.
The delegation participating in the forum visited the pyramids, where they took joint photos and viewed one of the world’s most important archaeological treasures.
