Spanish singer Rosalía launches the new CUPRA campaign

Private & Exclusive / SME
After dazzling the world and making her famous during the past few years, the famous Spanish singer Rosalía set off in the company of the CUPRA car manufacturer, which is derived from the Italian SEAT, to dazzle her fans in Spain with her new lines that made hearts beat for her from all sides.
And the Spanish singer put the brand in the spotlight with her new Rosalía single “Abcdefg,” the hit single from the Spanish singer’s Grammy-winning album MOTOMAMI. It was shown for the first time during the first half of last night’s Kings Premier League final.
Fans at FC Barcelona’s Camp Nou had the chance to unveil young creative talent and the Cobra brand. The video features CUPRA brand ambassadors, such as actor Daniel Brühl, FCB players Alexia Putellas, Ansu Fati and Marc ter Stegen, driver Klara Andersson and Padel player Ariana Sánchez.
The brand’s new champions also show the world several concepts for the CUPRA UrbanRebel, CUPRA Tavascan and CUPRA Terramar.
On the collaboration between the Spanish singer and the brand in the campaign, CUPRA COO Sven Schwerth said: “Just like CUPRA, Rosalía was born in Barcelona, in fact only four kilometers from our headquarters. Likewise, both CUPRA and Rosalía have in common In a mindset and appeal to keep up with the cosmopolitan, they serve as cultural landmarks for individuals and new generations seeking non-traditional aspects of life.”
The new collaboration is an extension of the joint campaign between CUPRA and Rosalía, which recently saw billboards and posters pop up all over Madrid, Barcelona and Mexico City. The posters also feature a phone number that prompts passers-by to send a WhatsApp to receive short clips of Rosalía’s path. The campaign is now fully live and includes short TV and social media shortcuts.