Private & Exclusive / SME
Hertz Team JOTA, the new hypercar racing sponsored by Hertz and the Singer Group, today unveiled the all-new Hertz Racing Gold racing car, the Porsche 963 LMDh and announced Tom Brady’s BRADY™ as an official apparel partner.
Hertz Team JOTA is competing in the 2023 FIA World Endurance Championship (WEC) and in one of the world’s biggest sporting events, as the 100th edition of the legendary Le Mans 24 Hours. The team has brought together the world’s most successful motorsport team, along with a range of global partners including major sponsor Hertz, California luxury brand Singer Group, and Tom Brady, owner of the iconic BRADY™ clothing brand.
Stephen Scheer, CEO of Hertz, said: “Our sponsorship of Hertz Team JOTA marks the company’s return to premium motorsport, and underscores Hertz’s commitment to speed, reliability and innovation, both on and off the track. We look forward to collaborating with BRADY Brand and Singer during Engaging our customers and millions of racing fans during the 2023 World Endurance Championship season.”
Introducing Hertz Racing Gold
The Hertz Racing Gold livery was designed by Singer and celebrates the centenary of the Le Mans 24 Hours bringing 100 years of racing heritage into the modern era with the first Hertz Team JOTA race car.
“In designing the outfit, we wanted to recognize the past and the future,” said Rob Dickinson, Design Director and Chairman and Founder, Singer Group, Inc. “Growing up in the 70s and 80s, drivers like Derek Bell, Hurley Haywood and Jackie Ickx were champions, battling for hours in the machines capable of going over 200mph as they won races in Porsche’s golden age.Singer’s motorsports have always been inspired by us, so, on the centenary of the Le Mans 24 Hours, this gold livery celebrates all those who have competed at the highest levels of endurance racing, namely Hertz Team JOTA’s first campaign in the World Endurance Championship. And the Porsche 963’s role in driving the development of renewable fuel and hybrid technology. Spending time with this fantastic racing car gives us so much inspiration and learning. We can’t wait for the first race.”
