On my responsibility: media support

SME-Written by: Ali Al-Basha
Expect to win no less than nine medals (gold), placing them between two crescents; In the current masters of Hangzhou, China, and it may rise to more than that with the competitions (Wednesday); Enough to mobilize the media mobilization behind our mission there (before, during and after) the competitions, because the media represents an actual partner in such achievements, and the Olympic Committee and the federations concerned were supposed to draw up victory expectations in advance; Media support is included there.
• But pointing out that the media is an essential partner and then ignoring it almost completely; This means that we do not have confidence in the capabilities of our champions as we plan our continental and Olympic participations, or rather, there is no clear vision or media plan that contributes to such achievements, and we know that countries and any competitive projects; Athletes or others position the media as a partner in participation and preparation for it. This raises morale and mobilizes the sports street.
• We saw how thousands of media professionals from different countries were behind their teams, and that the visual and print media and means of communication were mobilizing their energies to raise hopes and praise the achievements. This is also not a problem for our sports channel. If you do not buy all the broadcasting rights; You can break up the matter by purchasing coronation cases and statements, as the event
It is broadcast globally, and daily programs and special studios are allocated to it for the occasion.
• I say developing a media plan in advance as part of the advance preparation for all participations; This is the task of the Olympic Committee, which spends hundreds of thousands of dinars to prepare sports teams and their participation. You should not ignore the local media, presenting it as a partner and not as a recipient of public relations news. The sports street is supposed to live in advance with the capabilities of its heroes, and make it actually live the event, and not for the sake of today, such-and-such hero will participate, and yesterday the such-and-such hero won.
• We must have an official media mission that is equal to the achievements we expect, forming an integrated team that monitors the event. Before and after, and not waiting after the participation has finished; As a journalist, I am familiar with the preparations of our teams in individual or team matches, and I know, like others, through prior communication with officials about their advance expectations, and the presence of the journalist is one of the makers of the event and reveals the reasons for victory or failure, God forbid!
• We are in dire need to move away from the monopoly policy and activate the role of our various media outlets. By supporting its field presence in such continental, international and Olympic participations; They contribute to creating the event in a way that differs from the current routine, and they gain new experiences in these international forums, and there is an urgent need to activate
The agreement concluded by the former Sports Media Committee with officials in this regard.