Private & Exclusive / SME
Happiness is a treasure within us that God gave us for free, all you have to be bold enough to probe your depths, and if you do not have the opportunity, use Mercedes, which comes with many innovations and developed standard equipment, as Mercedes-Benz works to strengthen the position of the CLA Coupe and CLA Shooting Brake as one of the most popular models in the compact segment. A newly designed front apron, revised radiator grille with a star pattern, and a new rear diffuser further accentuate the sporty character. Added to this are modern graphics in the high-performance LED headlights, which are standard for the first time, and LED taillights.
New paint colors Ultra Blue (exclusive to CLA models) and Spectral Blue, as well as three additional wheel rim designs in sizes up to 19 inches, expand the customization options. standard.
The new CLA Coupé and CLA Shooting Brake models are equipped with 17-inch 5-spoke alloy wheels in vanadium silver or 5-spoke design in high-gloss black with a high-gloss finish.
As for the exclusive interior, it comes with a high-tech look, new colors and trims, and the most important feature of the cabin is the dual screen that is self-contained. It has a 7-inch and 10.25-inch screen as standard, with a widescreen appearance available as an option for customers. It provides an overall high-tech experience and creates an exceptionally open spatial architecture. The steering wheel for the current generation is also upholstered in Nappa leather as standard.
carbon appearance
New trim elements in dark carbon look, open-pore lemon wood brown or MICROCUT brown microfibre (AMG Line only) enhance the interior. Heated steering wheel rim is also available in the AMG Line for the first time.
Comfortable seats are also part of the new high-quality standard on the CLA Coupé and CLA Shooting Brake. It comes as standard with a combination of ARTICO faux leather and 3D embossed fabric in black. It is also optionally available in the modern sage grey.
The New Technologies line offers three interior colors: black, macchiato beige and sage gray. In the AMG line, the standard seat upholstery is now also available in ARTICO man-made leather/MICROCUT microfiber in Bahia brown. A total of five upholstery colors are also available in the AMG line: black, Bahia brown, sage grey, titanium gray pearl/black and, for the first time, pepper red/black.
And the comfort seat fabric cover is made from 100% recycled materials. In the ARTICO / MICROCUT seat cover, 65% in the seat mirror and 85% in the lower fabric. The use of recycled materials is an important measure on the path to CO2 neutralization. And as early as the end of this decade, Mercedes-Benz aims to at least halve CO2 emissions per passenger car in its new vehicle fleet over the full life cycle compared to 2020.
From 2039 onwards, the passenger car and truck fleet aims to be CO2 neutral with offsets across the entire automotive value chain.
superhero gear
Significantly upgraded equipment and simplified display logic Mercedes-Benz has significantly upgraded the standard equipment and tailored the display logic more precisely to specific customer desires. For example, the basic equipment of the two new CLA models already includes Highbeam Assist, a reversing camera and a USB package, as well as a leather steering wheel and LED headlights. From cars equipped with the Progressive trim line onwards, customers also receive the Parking Package and Mirror Kit plus the EASY-PACK Tailgate for the CLA Shooting Brake.
This and other functional equipment are grouped into packages based on customer’s real behavior. In terms of design ranges such as colors, upholstery, trims and wheels, customers can configure vehicles as individually as possible.
The CLA Coupé and CLA Shooting Brake feature the latest generation MBUX and Burmester® audio system with Dolby Atmos, MBUX comes with newly designed display styles, “Classic” provides all relevant driver information, “Sport” impresses with a dynamic speedometer And “discreet” is limited to the basic elements. Together with the three modes (Navigation, Assist, Service) and seven color worlds, the instrument panel and center display can be customized according to the driver’s wishes and situation.
The center display also provides all the previous functions such as navigation, media, phone, vehicle etc. and can be easily operated as a touch screen.
The revised infotainment system impresses with a new design and improved performance. The system also enables a new feature: connectivity to smartphones via Apple CarPlay or Android Auto Wireless. The CLA Coupé and CLA Shooting Brake also have an additional USB-C port and increased USB charging capacity.
With online services activated in the Mercedes me app [1], the Hey Mercedes voice assistant becomes even more capable of dialogue and learning. Some actions can also be triggered without saying “Hey Mercedes”. The MBUX voice assistant can also explain the vehicle’s functions. With the availability of the new audio travel guide “Tourguid”.
