SME
Researcher Gamal Fawzy Abdel Hamid Al-Ahwal, Sales Manager at Telecom Egypt, Kafr El-Sheikh Region and Head of the Telecom Syndicate in Kafr El-Sheikh, discussed his thesis entitled “Entrepreneurial Orientation in Achieving Institutional Excellence: The Intermediary Role of Knowledge Management in Application to Telecom Egypt in Kafr El-Sheikh”.
This was in front of a group of the discussion and judging committee, which consisted of Prof. Dr. Mohamed Abu El-Qumsan Abdel Wahab (Supervisor/Chairman), Professor of Business Administration and former Dean of the Faculty of Commerce – Faculty of Commerce – Kafr El-Sheikh University, Prof. Dr. Enas El-Abbasi (Member), Professor of Business Administration and Marketing – Faculty of Commerce – Kafr El-Sheikh University
Also Prof. Dr. Mamdouh Abdel Fattah Youssef (Member), Assistant Professor of Business Administration – Faculty of Commerce – Kafr El-Sheikh University.
The topic of discussion revolved around entrepreneurial orientation and knowledge management, which are important concepts in the field of business administration and achieving institutional excellence.
The entrepreneurial orientation aims to enhance the institution’s ability to innovate and change, and develop a sustainable competitive advantage in the business market, while knowledge management focuses on collecting, organizing and using knowledge within the institution to achieve specific goals.
The practical application of this theory on Telecom Egypt is a good example to understand the impact of entrepreneurial orientation on achieving institutional excellence and the role of knowledge management as a mediator in this process.
Telecom Egypt is one of the largest companies in the telecommunications sector in Egypt and has a large market share. The company also enhances entrepreneurial orientation by adopting technical innovations and developing its services and products to meet the changing needs of customers.
Knowledge management plays a pivotal role in the process of achieving institutional excellence in Telecom Egypt, by collecting and analyzing internal and external information, and distributing knowledge among employees and different departments, the company can enhance its ability to learn and innovate.
For example, knowledge management in Telecom Egypt can facilitate the transfer of knowledge from employees who have valuable experiences and skills to new employees, thus enhancing their ability to develop and improve operations and services.
In addition, knowledge management works to enhance communication and interaction between employees and different departments in the company, which leads to enhancing cooperation and innovation. For example, Telecom Egypt can organize workshops and strategic thinking sessions to exchange ideas and develop innovative solutions to the challenges it faces.
In general, the practical application of the theory of entrepreneurial orientation and knowledge management in Telecom Egypt shows that entrepreneurial orientation contributes to enhancing its competitiveness and innovation capabilities, while knowledge management plays a pivotal role in achieving institutional excellence by collecting and distributing knowledge and enhancing cooperation and interaction among employees. By using this theory and applying it effectively, Telecom Egypt can improve its performance and achieve a strong position in the telecommunications market.
