July 2025 – Geneva, Switzerland – Luxury Swiss watchmaker Baume & Mercier introduces a refined take on its iconic Riviera collection, blending technical precision with customizable elegance. Designed for those who value distinction, the new Riviera model showcases standout details that reinforce the brand’s commitment to craftsmanship and individuality.
At the heart of this timepiece is the free octagonal crown, adorned with the embossed Phi logo, a timeless symbol of balance and perfection. The solid dodecagonal case back offers the wearer the unique option of custom engraving—turning every watch into a deeply personal statement.
With its sleek form and bold architecture, the Riviera is more than just a watch; it’s a reflection of lifestyle, identity, and taste. Engineered in keeping with Baume & Mercier’s storied Swiss tradition, the timepiece offers a harmonious blend of innovation and heritage.
Discover more about what sets this timepiece apart:
https://www.baume-et-mercier.com/10811.html
About Baume & Mercier:
Founded in 1830, Baume & Mercier is one of the oldest Swiss watchmakers, known for its dedication to precision, balance, and timeless style. With collections like the Riviera, the brand continues to redefine elegance in modern horology.
