SME-Coverage/Samir Boussad
Abu Dhabi, UAE May 15, 2024:
World Vision Investment Company, the organizer of the Abu Dhabi Professional Jiu-Jitsu Association and Abu Dhabi Extreme Championships, signed a joint cooperation agreement with the Chinese Shanxi Media Network Group, with the aim of expanding its fan base around the world in the sport of Jiu-Jitsu and broadcasting its championships held in China through the giant media network, which has an average viewership of one billion. Distributed across its various television channels, websites, and social media in accordance with the highest international production standards, which opens broad horizons for the continued spread of Jiu-Jitsu in the Republic of China, given the large population and its rich history in the field of martial arts. The signing of the agreement and the exchange of commemorative shields came on the sidelines of the closing round of the Abu Dhabi Grand Slam Jiu-Jitsu Championship in the capital, Abu Dhabi, at Mubadala Arena, in the presence of His Excellency Abdul Moneim Al Hashemi, President of the Emirati and Asian Jiu-Jitsu Federations and Chairman of the Board of Directors of World Vision Investment, and Mr. Zhang Yiming, Ambassador of the Republic of China to the UAE. And a number of representatives of Shanxi Media Network.
Through this agreement, the two parties confirmed their support for the Abu Dhabi Professional Jiu-Jitsu Association and Abu Dhabi Extreme Championships, as the two sides will cooperate under the memorandum to enhance media outreach by cooperating in covering sporting events and transmitting them through the Chinese network’s various media outlets, attracting a larger number of audiences and enhancing social interaction and interaction. Through social media, cooperation can also contribute to enhancing the values of sportsmanship, integrity, and healthy competition by highlighting positive and inspiring stories in the world of sports.
For his part, the General Manager of World Vision Investment Company, Mr. Tariq Al-Bahri, stressed the importance of this cooperation, explaining: “This agreement represents for us an important step in strengthening our role as a company organizing sporting events at the global level, and embodies our commitment to enhancing the sporting and cultural spirit through Jiu-Jitsu and spreading its simplicity around the world.” Especially in the friendly Republic of China, we also look forward to achieving great successes from this cooperation, and contributing to building a better, more prosperous and widespread sporting future.”
