“Spike” is a family friend inside the Cooper Building

Private & Exclusive / SME
Spike, the playful English bulldog, used by the German company BMW to guide families with fans of the most famous brand, Mimi Cooper, has been reimagined and brought to life in the digital world to guide you to the operating concept of the future MINI model family. In its role as the MINI intelligent personal assistant, it offers various forms of support. The Spike is scheduled to debut at the Shanghai International Auto Show (April 18-27, 2023) in China.
Where the passengers will be surprised by the welcome of the funny dog, Spike, to attract all family members, especially the captain, in the cockpit of the new MINI Concept Aceman. The new Spike mode sets the perfect stage for the digital companion, which is presented to the public for the first time on the central OLED display and dashboard. MINI will offer sweeping insights into the digital world of the new model family and its diverse Spike functions in route 2023.