SME-Written by: Ali Al-Basha
There are only three days left until the kick-off of our Premier League for the 23/2024 season, which begins on Friday, the twenty-second of this September, and the Muharraq Island derby (Al-Hidd and Muharraq) will open the first round matches. It concludes with a match between Sitra (Ambition) and Al-Khalidiya (the defending champion), and the round also includes strong and equal matches.
• I do not see any enthusiasm in the football media until now. To indicate that we have launched the strongest and most expensive league locally, neither through its social sites nor by exploiting the local media; Except for something that is not commensurate with the importance of the competition, whether due to its name, being held under the patronage of His Highness Sheikh Nasser, or a desire to attract the masses to it!
• For your information, media propaganda is important at the beginning of the start, especially since we are in the middle of an environment filled with strong leagues, and the current season is exceptional with the strongest neighborhood league, which is the Saudi Roshen; He has so much competition and international stars that even the fans of our clubs turn towards him, and this is known because the fans (mostly) crawl after the international stars because he is close to them.
• I do not deny the good efforts of the Secretary-General and the President of Competitions to make our league appear in the best light, but what we read in reality does not achieve the ambition to show a strong popular league; It could be reflected in our national team. What is important is the means of attraction if we want to revitalize the competition and attract sponsors. The best evidence is that the federation’s Instagram is managed in an “amateur” manner, which cannot increase its followers!
• When we criticize the football club’s media; We do not exclude ourselves as media professionals in various locations
Who played roles that aim to improve the league through strong and exceptional support, instead of starting it in a (dull) manner as if he were a stranger in his home, and I believe that the visual and print media and means of communication have a role in that; Whoever owns the media can create miracles!
• In any case, until this moment, the Football House has not released the names of sponsors for our league (excellent and second) or the value of the expected prizes; Note that in the last season, he recorded a somewhat distinguished trend in this context, but in the current season we are looking for (the most distinguished) that will revive the competition and the race towards the title. In light of the tens of thousands of dinars spent by the clubs on preparations and contracts.
