Transfer rights

SME-Written by: Ali Al-Basha
• No one disagrees that television broadcasting represents a large part of the financial support for any professional league. As it is the most important among the marketing tools for various sporting events, most notably football, it is therefore no surprise that the financial returns for the Football Empire (FIFA) come from marketing its tournaments on television.
• This is how the major professional leagues in the world operate. If it is football or other games; Based on the principle of (pay to watch), which is what happened to us in the Gulf countries, we began to pray in despair and perseverance to obtain free views, especially through government satellite channels of varying interest!
• I believe that governmental and private satellite channels in our Gulf countries differ in terms of transmission and marketing capabilities, so (BeIN Sport) constituted a qualitative shift starting from its previous name, and its satellite monopoly on some tournaments and leagues became a starting point for some channels, even if they were governmental, to enter into competition and resist monopoly!
• Therefore, there is no difference between the two satellite transmissions in the Gulf championships currently being counted for the sports channels (Bein) and (the league and the cup) in terms of the technologies used; And the *experience* it gained from broadcasting the World Cup Finals (2022), and thus it outperforms other satellite channels in broadcasting matches, which is what the Emirati channels *took* to step into.
• Perhaps the Saudi Professional League, which is the most famous for its most expensive players (market value*), needs its broadcasting channels to keep pace with such development as we have mentioned, especially since it has become followed in many international countries whose fans are racing to follow the professional stars in the Saudi League, led by Cristiano Ronaldo. .
• These sports channels represent a source of profit for professionalism in the Gulf leagues, and a great financial gain for the clubs, although the means are available to the channel broadcasting the Saudi Professional League (SSC) by also following through (unencrypted) transmission, which is a situation that I do not think will continue for long in light of the given data. provided by the company.
• In any case, federations and clubs in the Gulf countries have begun to demand that their government channels increase the percentage of (financial returns) by broadcasting matches. We have noticed (for example) that the Kuwaiti Federation sold the marketing of the transfer of its matches on a private platform because it pays more; But this may be at the expense of the viewership of my league at the beginning of professionalism!
• This calls us to appeal to our (governmental) satellite channels to keep up with the private channels in the rate of financial payment for broadcasting their countries’ leagues. There are some channels that are content with broadcasting without providing a *financial* return that could represent marketing of the leagues in a way that gives a good return to the federations and clubs, especially in light of the boom they are experiencing. Special channels and platforms.