Private & Exclusive / SME
CUPRA pushes all boundaries with the unveiling of its CUPRA DarkRebel virtual sports car.
Which embodies the spirit of sporty driving full of passion and pleasure, as you can experience it for the first time in the virtual world of CUPRA Metahype, with the CUPRA metaverse matrix.
For his part, Wayne Griffiths, CEO of CUPRA, said: “After five years of launching the CUPRA brand in today’s world, it is time to think about the next step. Our next dream is CUPRA DarkRebel, which is the ultimate interpretation of our vision.”
And CUPRA DarkRebel embodies the CUPRA DNA to the fullest, without limitations. It’s not a prediction, but rather a provocation, showing that design is a dialogue, not a process.
Design that matches the CUPRA DNA
The CUPRA DarkRebel is defined by its sharp lines and athletic proportions, along with innovative brake geometry. The car has a sharp and radical front end. The long, arrow-like hood provides maximum sense of speed, while the cabin has been pushed back to create the perfect, roomier cabin proportions.
The triangular light signature, emblematic of the brand, comes with a fresh approach that emanates from the body, while a central spine connects the front and rear to provide the skeletal core of this all-electric sports car.
With reclining bucket seats, a padded steering wheel and transmission, the CUPRA DarkRebel is a driver-oriented vehicle that bridges man and machine.
The CUPRA virtual sports car has been completely redesigned to a new dimension that blends desire and emotion with the brand’s sporty vigor.
hyper component
With CUPRA DarkRebel, CUPRA breaks free from the constraints of physical reality, and unleashes the intangible design; The potential of the virtual world heightens creativity, fosters imagination and amplifies the senses. That’s why CUPRA has created a virtual laboratory: Hyper Configurator, where users can exercise their creativity without the limitations of physical viability. In Hyper Configurator, users can interact in different virtual environments and experiment to create colors, textures, and finishes with impressive results. .
CUPRA’s Hyper Configurator also allows them to create their own versions of the cars, and influence the final design of the physical model that will be introduced in the near future. Depending on the virtual grade the user chooses, ranging from realism to fantasy, the Hyper Configurator will dynamically change some of the vehicle’s attributes and surroundings, Such as colours, graphics and effects.Also users can choose from three environments – Exponential Square, Exponential Cube and Infinite Exponential, where they can transform the show car and create their own CUPRA DarkRebel:
Exponential square: where CUPRA can live the initial values of the CUPRA design. Inspired by natural elements such as minerals and stones, here the user can experiment and challenge the raw textures and earthy colors of CUPRA in the Hyper Configurator.
Exponential Cube: For those with a soft spot for the racing world. Here, users can experience the digital aesthetic of neon-like glow, arithmetic motions, parametric geometry, and fluorescent lights. Elegant and lively, orthogonal, and smooth at the same time.
Exponential ∞: The highest level of exponential detachment from reality and embraces a dreamlike, otherworldly, and surreal world without the constraints of the physical world. Dominate the environment, give you greater choice between materials, and unleash an ethereal sense that creates a fully realized metaverse.
When the configuration is completed, users can share a video of their unique model.
