CUPRA & Primavera Sound Journey into a parallel universe

Private & Exclusive / SME
After its launch in 2018 from the Spanish city of Barcelona, ​​the new Cupra launched from Seat to fly on the horizon of the most powerful automakers in the world, to play a resonant symphony that witnessed a remarkable development in the strength of the company at a rate of 11%, and sales exceeded 27 thousand cars in 2020, CUPRA succeeded in achieving a strong merger With Primavera Sound to support the merging of the real world with the Metahype metaverse.
CUPRA offers a stunning glimpse into the future in a dynamic new experience, a video that blends the real and virtual worlds in an advertisement for the new CUPRA Metahype collection, which is a reflection of the real world in an augmented digital landscape, where two avatars are used to pilot the CUPRA Tavascan with Primavera Sound System The virtual, which will dazzle the audience and celebrities who intend to attend the Primavera Sound music festival for the year 2023, which will be held in the Spanish city of Barcelona, ​​which reflects the perspective of Copra Global to be a mirror for future generations.